Start a transfer
B2B Challenges

Balancing performance, compliance and trust

Some optimizations create short-term gains, but generate legal, technical and image risks in the medium term. FileVert offers sober, predictable and compliant tools.

Challenge

In a context of growing commercial, regulatory and reputational pressure, companies face a delicate trade-off: optimizing their digital usage without compromising compliance, trust and sobriety. FileVert starts from a simple observation: some optimizations create short-term gains, but generate legal, technical and image risks in the medium term. For an organization, ethics is not a posture: it's long-term risk management.

When optimization puts compliance at risk

Common commercial optimization practices can create immediate gains, but expose organizations to regulatory, reputational and operational risks in the medium term.

For an organization, ethics is not a posture: it's long-term risk management.
— FileVert Approach

Common practices that expose organizations

These practices are widespread, but they expose companies to regulatory, reputational and operational risks.

Invasive tracking

Risk: GDPR non-compliance, dependence on third-party platforms, loss of user trust. FileVert works without third-party cookies, advertising pixels or dependence on US tracking tools.

GDPR risk and technical dependence

Dark patterns

Risk: regulatory non-compliance, loss of customer trust, legal risks. FileVert refuses any manipulation: deceptive buttons, false urgency, hidden auto-renewal.

Legal and reputational risk

Aggressive monetization

Risk: dependence on advertising revenue, data resale, loss of control. FileVert refuses data sales, invasive advertising and forced upselling.

Operational and control risk

Growth at all costs

Risk: technical instability, dependence on viral tactics, hidden costs. FileVert refuses aggressive 'growth hacking' and forced viral tactics.

Stability and cost risk

Excessive commercial optimization

Risk: user manipulation, loss of trust, non-compliance. FileVert refuses manipulative A/B testing and psychological optimization.

Trust and compliance risk

Structural choices for organizations

Each FileVert choice aims to reduce overall risk, not to maximize an isolated indicator.

Transparency

Clear pricing, partial open source code, readable privacy policy, public metrics.

✓ Auditability, customer trust, legal alignment

Data respect

Minimal collection, strict GDPR, French sovereign hosting, no data resale.

✓ Reduction of GDPR and contractual risk

Responsible business

Transparent freemium model, fair subscriptions, responsive human support, no lock-in.

✓ Budget predictability, long-term relationship

Environmental impact

Auto file deletion, renewable hosting, digital sobriety, transparent carbon calculation.

✓ CSR / CSRD / responsible procurement alignment

For an organization, ethics is not a posture: it's long-term risk management.

Concrete solutions

Related FileVert solutions

Features that reduce regulatory, technical and reputational risks

100% Authentic Testimonials

Unique system of spontaneous testimonials with verifiable full interviews. Zero harassment for stars, external expert validation.

Learn more

Measured Carbon Impact

Carbon footprint estimation calculator with 98.7% reduction vs competitors.

Learn more

Digital Sobriety Training

Train your teams on digital sobriety with interactive training modules.

Learn more
See all features

Frequently asked questions

Fundamental ethical choice: dark patterns (deceptive buttons, false urgency, hidden auto-renewal) manipulate users to 'convert better'. Invasive tracking (Facebook pixels, third-party cookies, advanced Google Analytics) violates privacy. FileVert prioritizes: total transparency > conversion rate, data respect > marketing stats. Long-term trust > short-term optimization.
Short term: yes, slower growth without aggressive growth hacking. Long term: no, user trust = sustainable growth. Numbers: 85% retention rate (vs 40% industry average), NPS 72 (vs 30 average), 60% new clients from organic recommendations. Ethics = sustainable competitive advantage vs short-term maximum optimization.
Transparent business model: fair Pro/Enterprise subscriptions, clear usage pricing, no data sales, no invasive advertising, no forced upselling. Profitability through real value vs maximum extraction. Sustainable bootstrap growth vs fundraising with short-term ROI pressure.
Functional A/B testing yes (improve real UX), manipulative psychological optimization no. Refused examples: false urgency ('Only 2 spots left!'), deceptive social proof, hidden deactivation buttons, silent auto-renewal. Used examples: ergonomics tests, interface clarity, technical performance. Ethics > maximum optimization.
Verifiable proof: open source API code (public GitHub), annual independent security audits, strict readable GDPR privacy policy, French sovereign Scaleway hosting, documented minimal data collection, no third-party resale (contractual commitment), complete data export anytime. Total transparency vs empty marketing promises.
Structural guarantees: viable business model without data extraction (proven 3 years operation), legally binding public ethics charter, internal ethics committee for important decisions, partial open source (community verifiable), public ethics metrics (carbon transparency, GDPR, support). Ethics = business DNA, not temporary marketing.
Greenwashing = vague marketing promises, unverifiable metrics, opaque carbon offsets. FileVert real commitment: transparent scientific carbon calculation (academic sources), verifiable Scaleway renewable hosting, measurable auto-deletion files (digital sobriety), auditable CSR reports, no dubious compensation. Concrete proof > green communication.
Yes, ethics cascade: Scaleway (hosting) = 100% renewable France, Stripe (payments) = strict GDPR compliance, SendGrid (emails) = transparent privacy policy. Regular subcontractor audits, GDPR contractual clauses, refusal of partners with dubious practices. Ethics = requirement throughout value chain, not just FileVert marketing.

A coherent alternative for organizations

FileVert addresses organizations that prefer sober, predictable and compliant tools, rather than platforms optimized at the expense of trust.

Try FileVertRead our manifesto